Case Study 1 - LG Electronics

  • Media Chosen - TVC (location based)
  • Location based GPS activity conducted in the buses
  • 11 LG brand shops were chosen to be promoted
  • TGPS tracker in bus identified the locations where the ads were to be played and ran in them accordingly
  • Air Conditioner, Washing Machine and Refrigerator were the products promoted through this campaign
  • Stores in and around the respective location witnessed increased footfall and enquired for the above-mentioned products

Case Study 2 - Movie Force

  • Media Chosen - TVC (location based)
  • Location based GPS activity conducted in the buses
  • Multiplexes running the movie Force were displayed on the LCD screen as the bus entered the location
  • GPRS identified the show timing in a particular multiplex and flashed it on the LCD screen
  • Constant vertical band was shown on the screen
  • Awareness created by featuring forthcoming shows played in multiplexes, in the location the bus moved

IPL

Case Study 3 - Indian Premier League

  • Media Chosen - Vertical Band
  • GPRS identified the live scores during the match and flashed it on the LCD screen inside B.E.S.T buses.
  • We were provided the link through which scores could be uploaded on the screen
  • Constant vertical band was shown with live scores and timer in all the buses
  • Great enthusiasm was seen in public travelling by bus for the IPL matches.

Case Study 4 - Big Boss

  • Media Chosen - Camera Wrap
  • The CCTV Camera inside the bus had been wrapped with big boss advertisement for their promotion.
  • The CCTV camera was the perfect medium to promote their eye concept.

Case Study 5 - ABP News

  • Media Chosen - TVC
  • Live Election scores and updates of the elections held in 2014 were uploaded on TVC inside buses.
  • These enabled the public travelling by bus to stay connected with the news.

BSE

Case Study 6 - BSE

  • Media Chosen - Square Band
  • GPRS identified the fluctuating stock market rates and flashed them on TV Screen all the time in the buses.
  • Awareness amongst the youth and travellers increased through this square band advertisement.

Case Study 7 - Kotak Mahindra Bank

  • Media Chosen - TVC (location based)
  • Location based GPS activity conducted in the buses
  • Different Branches of kotak Mahindra bank were chosen to be promoted
  • GPS tracker in bus identified the locations which the ads were to be played and ran in them accordingly
  • Branches in and around the respective location witnessed increased footfall and enquiries for the services.
  • Stores in and around the respective location witnessed increased footfall and enquired for the above-mentioned products